Our Story
It all started with one guy who heard something that made a lot of sense.
In 2001, Brian Wendel attended a conference on nutrition. There, a plant-based expert made a compelling enough argument that a Staten Island boy raised on pizza and roast beef decided to go all in on plant foods. He had no idea it would forever alter the course of his life.
Brian commits to spreading the word.
Over the next eight years, Brian immersed himself in the lifestyle, learning about the disease-reversing power of a plant-based diet. The evidence was strong, yet the overwhelming majority of the population had no idea that this simple change could have such a drastic impact. Brian wanted to reach as many people as possible with this information, so in 2009, he began work on a documentary film.
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